Key Insights from SourceFlow’s Brunch & Learn Recruitment Marketing Event - 22nd Jan 2025

We hosted an inspiring Brunch & Learn event in Manchester, bringing together recruitment leaders and marketers for a morning of actionable insights, exciting discussions, and valuable networking opportunities.

With four impactful sessions, our speakers shared forward-thinking strategies to help recruitment businesses elevate their recruitment marketing efforts in 2025. Here are the highlights:

1. 25 Recruitment Marketing AI Megatrends for 2025

Speaker: Jo Perrotta, Managing Director at Marmalade Marketing

Jo kicked off the event with an engaging overview of AI-driven trends transforming recruitment marketing.

Key Takeaways:

• AI as a Strategic Partner: AI can enhance efficiency, predict market shifts, and personalise candidate experiences. However, businesses must avoid "AI joyriding" by setting clear objectives and governance policies.

• Personalisation at Scale: AI-powered tools are enabling more personalised outreach, improving candidate engagement and client satisfaction.

• The AI Hype Cycle: Jo introduced a 7-step AI maturity model to help businesses integrate AI responsibly, focusing on areas like predictive analytics, content creation, and employer branding.

Jo’s Practical Tips:

• Leverage tools like LinkedIn Recruiter and TalentNeuron for AI-driven insights to optimise talent sourcing and recruitment marketing campaigns.

• Explore personalised email marketing campaigns with AI tools like HubSpot and Force24 to improve engagement rates.

• Continuously upskill teams with AI-focused training programmes to stay competitive.

2. Automations That Every Recruiter Needs to Win More Business

Speaker: Rich Gibbard, Director at Recbound

Rich focused on how automations can optimise recruitment marketing processes, save time, and increase business growth.

Key Takeaways:

• Time-Saving Automations: Automate repetitive tasks like candidate follow-ups, lead scoring, and client engagement to free up time for high-value activities.

• CRM Integration: Ensure your CRM is the central hub for marketing and recruitment, enabling better segmentation and tracking.

• Balanced Automation: While automating processes improves efficiency, personalisation remains critical to building strong client and candidate relationships.

Rich’s Practical Tips:

• Implement automations for re-engaging lapsed clients and creating targeted prospecting campaigns.

• Leverage CRM tools like HubSpot to manage data and segment audiences effectively.

• Monitor automation KPIs to ensure measurable success in your recruitment marketing efforts.

3. Are Your Recruitment Websites Ready for the European Accessibility Act 2025?

Speaker: Sami Hobson, Partnerships Manager at Recite Me

Sami’s presentation explored the European Accessibility Act (EAA) and its implications for recruitment businesses.

Key Takeaways:

• Accessibility and Recruitment Marketing: Ensuring your website complies with accessibility standards improves the candidate experience, boosts SEO, and expands market reach.

• The EAA Deadline: Businesses targeting the EU must comply with WCAG 2.2 AA standards by June 2025 to avoid legal penalties.

• Accessibility Benefits: Accessible websites help recruitment businesses attract diverse talent and build trust with candidates and clients.

Sami’s Practical Tips for Accessible Recruitment Websites:

• Audit your website for accessibility issues, focusing on alt text, colour contrast, and page structure.

• Use tools like Recite Me to ensure compliance and provide an inclusive digital experience.

• Include an accessibility statement on your website to align with the values of modern recruitment marketing.

4. The Future of Recruitment Marketing & SourceFlow’s Vision 2025

Speaker: Matt Comber, CEO at SourceFlow

Matt concluded the event with a forward-looking session on recruitment marketing and SourceFlow’s product roadmap.

Key Takeaways:

• Owned Media Revolution: Recruitment businesses should invest in owned media platforms to reduce reliance on job boards and external platforms.

• AI-Driven Recruitment: Matt’s share an overview of SourceFlow’s new features and products that will be released in 2025.

• Personalisation and Predictive Analytics: Dynamic, AI-driven strategies will shape the future of recruitment marketing, delivering personalised experiences across the candidate journey.

Practical Tips for the Future of Recruitment Marketing:

• Transition your marketing efforts to owned media platforms for better control over content and ROI.

• Use AI-driven tools to create predictive analytics and personalisation that enhance the candidate experience.

• Stay informed about industry trends and technologies to remain competitive in recruitment marketing.

SourceFlow do WAY more than industry-leading recruitment website design. We build recruitment websites and marketing tools that amplify ROI and provide transparency with state-of-the-art data insights.